- IMAGES - 90% of information transmitted to the brain is visual and visuals are processed in the brain 60,000 time faster than textual content.
- TEXT LINKS definitely pass more link juice than an image as images are more difficult to parse. So for better SEO results, use text links.
Note - Linking with text is advantageous due to the fact that search engine crawlers can better read the html text rather than the alt attribute from an image.
To Include images there are three DO’s ---
- DO include an image IF that will relate a lot of information to your audience - - - - like an event flyer type image; maybe like the example below.
3 - DO include Alt-text (alternative text) with your image.
And ONE Don’t ---
Do NOT include an image or photo if it does not provide useful information.
Alt-text provides information to the search engine about the image. It also can provide visually impaired audience participants information by telling them what the image imparts to those who are not visually impaired.
Alt-text can include keywords too, which is always a plus.
It can be good practice to include the actual link in text but do not utilize the http protocol. This would be a visual aid but not a link. You can put it in parenthesis or under the actual anchor text link or you can include it on your image, if you use one.
Use text links instead of image links - do not link both image and text to the same web page as the search engine robots (crawlers, etc.) will use the first link on a page that links to the same location. So you lose the link juice from your text link (anchor text) if the image is above the text link in your code (location on page). ONLY the first link is noted, other links are ignored, if they link to the same place.
This article is the answer to the Feature Friday Conference Call Question for 03-14-14 ---"Image links vs Text links, what's the difference and why should I care?"
Have a great week everyone, see you on the call next Friday. ;)