SEO - Search Engine Optimization
Basic SEO (search engine optimization) is no longer a secretive process.
Buddy SEO Strategies Work Wonders
Wichita KS - Derby KS - U.S.A.
SEO Service ---
SEO Service ---
SEO may not be a secret any longer, but it still seems to elude many webmasters and small to medium business owners.
Content is, indeed, still King. This according to Google and so therefore, according to the SEO rules of thumb. However, SEO is also a round robin of considerations. You may have all your ducks in a row but then discover that a competitor lined their ducks up a little straighter. So, back to analyzing their content and improving your own. Around and around. THIS process never stops. Depending on your industry, and each industry online is unique; market and competitive analysis is an on-going process. Your webmaster may think that page one in the SERPs (search engine return pages [from queries]) is enough. But don't you really want to strive for up there, in the top 5 [five] positions? That would be better, wouldn't it? And what about more search terms? Those long tail and often used terms that your industry creates simply by being online? The competition does not slow down. If anything, it gets more cut-throat every day. |
Where do you start, really, to analyze? The most important page to work on first, is the 'Home Page.'
It is the FACE of your web presence and it has to do a lot more than the other pages are capable of doing,
in the long run.
Let's do start with the basics. These items can be found at any SEO website but for the sake of continuity, they will be listed here also.
It is the FACE of your web presence and it has to do a lot more than the other pages are capable of doing,
in the long run.
Let's do start with the basics. These items can be found at any SEO website but for the sake of continuity, they will be listed here also.
Basic SEO - Start with tags, code and basic content.
For most websites the place to start is in the code. Not every webmaster can analyze what needs to be done to complete the basic SEO steps, never mind keep up with Google changes over any given period of time.
- Keyword Research --- You can use Google’s AdWords Keyword Tool to start your research. But it really will not give you all you need. Study your competitors websites for additional keywords and key phrases.
- Title Tag --- The title tag tells search engines what the page is about. Quote: "It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only." This is not exactly correct. The title is all read and indexed however, not all of it will display in the SERPs. You can go beyond 70 characters, however, 70 characters may not quite reach all the words you need to utilize.
- Meta Description --- write the meta description with a "human audience" in mind. Include the main keywords. The meta description does show up in search results.
- Header Tags --- Use the H1 tag only once per page. Use your main keywords in this tag. Use H2 tags for sub-headings and elaborate on what the following paragraph contains. H3 tags through H6 tags are used accordingly, down the page. DO NOT use all tags for your content. Most of what you include should be simple text.
- Image Names --- If you already have a naming convention for your images, you are ahead of the game. Name your images for what they are or what they represent. Again, use keywords.
- Image Alt Tags --- This is a description of what is in the image. Use keywords ONLY if they describe the image. Your name and alt tags can be the same but can also be slightly different.
- Basic Content --- Use your keywords and key phrases in text on the page. Other content additions may include but are not limited to:
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- Original, unique, and readable content --- 100% non-plagiarized words on a page. Easier said than done. BUT, not impossible. Buddy Web Services provides 100% unique content, guaranteed.
The big search engine that everyone uses, gives a great deal of credibility to websites and blogs that have 100% unique content. Remember all the flap about the "Panda" original update? Well, there have been 27+ Panda updates. Any web developer worth their salt knows these (and ALL updates) updates and makes adjustments to meet the new standards, which are, at this time, numerous.
Backlinking - Links that lead to your website from reputable sources.
Linking strategies is a subject for a lengthy blog entry and that will appear here soon.
Keep watching! We'll link to that content and other articles from this page when they concern basic SEO Strategies.
IF you need help with SEO (search engine optimization) email Buddy to see if your website qualifies as a "hands on" project or a "consulting" project - Buddy Web Services may be able to help you rise in the SERP's.
Keep watching! We'll link to that content and other articles from this page when they concern basic SEO Strategies.
IF you need help with SEO (search engine optimization) email Buddy to see if your website qualifies as a "hands on" project or a "consulting" project - Buddy Web Services may be able to help you rise in the SERP's.