SEO - Search Engine Optimization
SEO (search engine optimization) and the Panda Updates.
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Each and every year, Google changes it's search algorithm somewhere in the area of 500 - 600 times.
Minor as most of those changes are, Google does sometimes roll out "major" algorithmic revisions, such as "Google Panda" and "Google Penguin," which affect search results in major, significant ways. We search marketers need to know, and keep track of, the dates and range of these Google changes. Keeping track helps explain changes in rankings and organic website traffic and ultimately helps us improve search engine optimization. On this page you'll find a list of the Google Panda updates; many minor changes; some drastic --- |
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This sounds like a really good thing. It would eliminate those sites that "copy and/or plagiarize" content from other sites simply for the sake of drawing traffic. However, as with any machine, mistakes are made and some good, high-quality sites are penalized too.
Panda turns into a crap shoot with the use of "whitelists" where Google eliminates some sites from Panda's scrutiny. PAID ads are also a good example. PAY Google and you can have all the spammy ads and plagiarized content you want. No need to strive for the quality that Panda is supposed to reward.
Panda Premiered 02-23-11 --- Devastating to tens of thousands, if not many more, business and personal websites in the United States.
Panda rolled out over two months time and hit European countries around April 2011.
The entire premise was to curtail 'gaming' of search engine queries however, it was more than brutal. Effecting even major brands, this update changed the face of search.
For those of us who followed the rules up until this time, the realization that Google was turning to PAID ADS and turning a face away from honest people helping other people with their knowledge, this was a BIG slap in the face. A slap down which, although possibly unintended (?) turned many web developers away from Google in general. AND forever.
Now, Google is the biggest paid advertisement venue on the planet. By design. As with everything else... Follow the money. Quality does not matter if you pay.
Panda turns into a crap shoot with the use of "whitelists" where Google eliminates some sites from Panda's scrutiny. PAID ads are also a good example. PAY Google and you can have all the spammy ads and plagiarized content you want. No need to strive for the quality that Panda is supposed to reward.
Panda Premiered 02-23-11 --- Devastating to tens of thousands, if not many more, business and personal websites in the United States.
Panda rolled out over two months time and hit European countries around April 2011.
The entire premise was to curtail 'gaming' of search engine queries however, it was more than brutal. Effecting even major brands, this update changed the face of search.
For those of us who followed the rules up until this time, the realization that Google was turning to PAID ADS and turning a face away from honest people helping other people with their knowledge, this was a BIG slap in the face. A slap down which, although possibly unintended (?) turned many web developers away from Google in general. AND forever.
Now, Google is the biggest paid advertisement venue on the planet. By design. As with everything else... Follow the money. Quality does not matter if you pay.
Panda Updates ---
From the beginning - listed from the bottom UP --
- Core Algorithm Incorporation: January 11, 2016 - Google confirmed that Panda had been incorporated into the core Google algorithm, evidently as part of the slow July 17, 2015 roll out. In other words, Panda is no longer a filter applied to the Google algorithm after it does its work, but is incorporated as another of its core ranking signals. It has been clarified, however, that this doesn’t mean the Panda classifier acts in real time.
- Panda 4.2 #28 - July 17, 2015. Google announced a Panda refresh that would take months to roll out. Due to the slow nature of the roll out, it’s unclear how substantial the impact was or precisely when it occurred. It was the final confirmed Panda update.
- Panda 4.1 #27 -- September 23, 2014 --- Significant Panda update, announced by Google which included an algorithmic component. Estimated impact of 3-5% of queries affected. Given the "slow rollout," the exact timing remains unclear.
- Panda 4.0 #26 -- May 19, 2014 --- Algorithm update and a data refresh. Officially, about 7.5% of English-language queries affected. While Matt Cutts said it began rolling out on 5/20, MOZ data strongly suggests it started earlier.
- Panda Recovery -- July 18, 2013 --- Confirmed Panda update (by Google), but unclear whether this was one of the 10-day "rolling" updates or something altogether new. The implication made, at the time was that algorithmic changes may have "softened" some previous Panda penalties.
- Panda Dance -- June 11, 2013 --- At SMX Advanced, Matt Cutts made an important clarification, suggesting that Panda was (still) updating monthly, but each update came about every 10 days. Not the "everflux" people expected after Panda #25.
- Panda #25 -- March 14, 2013 --- Matt Cutts pre-announced a Panda update at SMX West. Suggesting it would be the last update before Panda was integrated into the core algorithm. The exact date? Unconfirmed, however "MozCast data" suggestsed 3/13/13 to 3/14/13.
- Panda #24 -- January 22, 2013 --- First official update of 2013; Google claimed 1.2% of queries affected. This did not apply to web talk of an update around 1/17-18/2013 (which Google did not confirm).
- Panda #23 -- December 21, 2012 --- Just before the Christmas Holiday, Google mounted another Panda update. Officially called a "refresh", impacting 1.3% of English queries. This was a slightly higher impact than Pandas #21 and #22. Merry Christmas if you were affected.
- Panda #22 — November 21, 2012 --- With mixed signals, Google confirmed the 22nd Panda update; data-only. This came on the heels of a larger, but unnamed update around November 19th: un-named and un-recognized. (?)
- Panda #21 -- November 5, 2012 --- 21st Panda update, roughly 5-1/2 weeks after Panda #20 surfaced; officially impacting 1.1% of English queries.
- Panda #20 -- September 27, 2012 --- Overlapping the EMD (Exact-Match Domain update of 09-27-12), a reasonably major Panda update (algorithm & data) hit the airwaves, officially 2.4% of queries effected. As the 3.X series was earning an odd status, industry sources opted to start naming Panda updates in number order (this one was the 20th).
- Panda 3.9.2 #19 -- September 18, 2012 --- Panda Refresh; appears to be data-only. Ranking flux was moderate but not on a par with a large-scale algorithm update.
- Panda 3.9.1 #18 -- August 20, 2012 --- Another Panda data update; the impact - fairly small. Since the Panda 3.0 series ran out of numbers at 3.9, the new update was designated 3.9.1.
- Panda 3.9 #17 -- July 24, 2012 --- <~1% of queries impacted. Barely a month after 3.8 fluctuating rankings for 5 to 6 days. No real impact.
- Panda 3.8 #16 -- June 25, 2012 --- Data refresh; this appeared to be data only (no algorithm changes) and had a much smaller/minor impact than Panda 3.7.
- Panda 3.7 #15 -- June 8, 2012 --- Less than 1% of queries were affected - Ranking fluctuating data implied the impact was higher than earlier 3.5 and 3.6 updates.
- Panda 3.6 #14 — April 27, 2012 --- With a relatively small impact, yet another tiresome Panda update.
- Panda 3.5 #13 -- April 19, 2012 --- Another Panda update, arduous to measure appeared to be a routine update - minimal impact.
- Panda 3.4 #12 — March 23, 2012 --- Per a Google tweet: The public statements gave estimates that the Panda 3.4 update impacted (about) 1.6% of query results.
- Panda 3.3 #11 — February 27, 2012 --- Another post-"flux" Panda update; relatively minor. This came only 3 days after the 1-year anniversary of Panda, an unprecedented lifespan for a named update.
- Panda 3.2 #10 -- January 18, 2012 --- Panda update, confirmed by Google: "The algorithm has not changed." Unclear how this is an update. But it happened ( WE know this) however, possibly not a part of the 'Flux.'
- Panda 3.1 #9 -- November 18, 2011 --- The "Panda Flux" period happened more frequently after 2.5, but most were minor. After this, Panda updates, except for very high-impact updates; the numbering system is discontinued unless the updates are high-impact (according to moz.com).
- Panda "Flux" #8 -- October 5, 2011 --- A tweet by Matt Cutts: "expect some Panda-related flux in the next few weeks" and gave a figure of "~2%". Other minor Panda updates occurred on 10-3-11, 10-13-11, and 11-18-11.
- Panda 2.5 #7 -- September 28, 2011 --- Little more than a month later unclear changes however, some sites reported large-scale losses.
- Panda 2.4 #6 -- August 12, 2011 --- International roll-out. Both for English-language queries globally and non-English queries. Exceptions include Chinese, Japanese, and Korean. This impacted 6 - 9% of queries in those affected countries.
- Panda 2.3 #5 — July 23, 2011 --- Simply an update to the Panda data and ranking factors. Webmaster chatter abounded that this update included new factors.
- Panda 2.2 #4 -- June 21, 2011 --- Continued the updates to Panda-impacted sites and data. Panda updates occurred separately from the main index and not in real-time. Reminiscent of early "Google Dance" updates.
- Panda 2.1 #3 — May 9, 2011 --- Originally “Panda 3.0” bounced yet another round of minor changes.
- Panda 2.0 #2 — April 11, 2011 --- This Panda update rolled out to all English searches worldwide (however, not limited to English-speaking countries). New signals were integrated, including data about websites users blocked via the SERPs directly or through the Chrome browser.
- Panda/Farmer -- February 23, 2011 --- Large-scale major algorithm update that hit many websites hard. Content farms, lean content, large ad-to-content ratios, and a large number of 'quality' issues.
Find a complete list of all Google updates at MOZ.com.
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Years before Googles appearance on the World Wide Web (www).
Years before Googles appearance on the World Wide Web (www).