Social Media Management and Integration

The Big Five ---

Google+  -  Facebook  -  Twitter   -   Linkedin  -  Pinterest

The Social Media Big Five

Integrating Social Media, from a starting point of "0" is actually a good thing. As you'll have no preconceived notions of what to expect.  Do one at a time, but planning is crucial.  Setting up accounts is the first step. A few things you'll need ---

• You'll need a graphic (see Facebook Page example) - each social media platform online has a different set of requirements - research these before you start.
• A Profile Photo --- This is a must so people can see who you are.
• Links to your websites, blogs, etc.
• Company mission or statement. 
• Personal tidbits - education, work history, etc. (see Facebook Profile example)
• Blog posts worth sharing and/or web pages worth sharing.  
• Be prepared to share several items each day both for your profile (that's you) and your business page (a post to your business page)

There is actually more but you see that being prepared beforehand is a must. ​

A time consuming project, integrating all the places of the current 'social media' realm could seem like a daunting task. And actually, it can be, but with the right help, it can also be painless.

2016 brings with it the knowledge that more than ever, social media has become an edge for SEO.  Integrating Social Media is no longer an option, but a necessity.
 
Take a look at a very short presentation  ---  BTA-001 Basics: Social Media Integration (PDF format)
And the accompanying Forms ---  Social Media Integration Forms (PDF Format)

Measure Your Social Media Management Success

It would be best to build a spreadsheet to keep track of time spent.  Quicker than actually filling out a form.  The examples at the above link will give you a good starting point. But the time tracking portion is absolutely necessary to gauge the Time-ROI for your social media efforts against traffic fluctuations and against sales number fluctuation for any designated time period.


<--- This is the formula that will tell you (over a designated period of time) if your social media is growing your sales dollars.  The time investment is your cost because time is money.


You should begin to see your traffic numbers increase and with that, possibly sales numbers will go up too. Nothing is a given.  Hard work will eventually pay off. 

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Social Media Call To Action

Now that you have an idea of how to start you may also need a little help.  Most people do need a helping hand when starting a project with the scope of integrating social media to a business plan. Don't be afraid to call on a web consultant to hold your hand along the way. After all, more heads together means more brains working for you!  Get a social media assistant today.