Web Development - What you need to know.
Web development overview ---
If web development has been a mystery to you, the chart below may help you understand the steps that a developer may take to provide you with a finished product. A product that produces traffic and increases sales.
01 - SEO Considerations
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02 - Researching Keywords and Key Phrases
03 - Website Design and Structure
04 - Website Content
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05 - Linking Strategies
- Integrate social media. Takes time and effort but you will need (at this time) to be active in the Big Five --- Google+, Facebook, Twitter, LinkedIn and Pinterest. Instagram and YouTube too, if possible.
- Find the right directories to be listed in and get your website listed. This is an ongoing (practically forever) project. Harder than it sounds, and much more time consuming than you can imagine.
06 - Social Media
- Playing an ever increasingly important role in online success, this is a field all it's own. But it is included in Buddy Web Development as a necessary step.
- See "05-Linking Strategies", bullet one for particulars on this item.
07 - Influences
- Include articles, testimonials, consistent blog entries that link to your site utilizing anchor text.
- Directories that Google recognizes as "good neighborhoods" to be listed in.
Be careful! Many directories out there are no longer recognized by search engines as good web neighborhoods. Choose carefully where you allow or place links to your website.
08 - SEO Analysis
- Website stats should come from at least two sources, whenever possible. Stats on the server side and Google Analytics, if that is your choice.
- For social media compare time invested to traffic increases from each platform to see where your traffic is coming from.
- Concentrate your efforts (time) at those social platforms to increase traffic and sales.
08 - ROI - Return On Investment
- This is where your statistical information is invaluable.
- Your return on investment can be gauged for many different segments of your web presence.
- Start by comparing traffic to sales numbers.
- Use your journal of "time spent" on social media and compare incoming traffic from each source.
Outsourcing the work.
Even if you are pretty handy with code snippets; familiar with how to change your CSS files; know how to use H1-H6 tags effectively, you probably STILL will need outside help to follow through with even the basics of building an effective web presence.
There are no "secrets" to doing any of the work. However, the knowledge behind the work is worth more in the short term than having it take you a couple of YEARS to affect even the slightest gain in visibility online.
Consider a web consultant to put you on the path to faster results and an understanding of "how it works and why."
There are no "secrets" to doing any of the work. However, the knowledge behind the work is worth more in the short term than having it take you a couple of YEARS to affect even the slightest gain in visibility online.
Consider a web consultant to put you on the path to faster results and an understanding of "how it works and why."