Your Social Media Savvy May Need Updating
2018 has seen a lot of changes in social media and especially for social media marketing. Browsing today I found a great article that will help us all know which way social media advertising is swinging.
A few Highlights before I send you over to Jay Baer's article, which will show you the research and numbers, etc. - here's a snippet:
A few Highlights before I send you over to Jay Baer's article, which will show you the research and numbers, etc. - here's a snippet:
Social Media Usage Is Down Overall
For the first time ever, fewer Americans are using social media than the year prior. Edison Research contacted 2000 people aged 12 and older, using random digit dialing techniques, the same methodology used each year.
In 2018, however, they found that 77 percent of Americans use social media, compared to 80 percent in 2017.
This is a nearly four percent drop in social media usage nationwide. While not massive as a solo data point, remember that social media usage has increased a minimum of three percent, and an average of 7.77 percent, for the past nine years.
Just that part (above) is significant. Then there is this:
 | This is because young Americans are embracing messaging platforms like WhatsApp, Facebook Messenger, Snapchat, and others, while using the core social networks less. I certainly don’t foresee a massive “extinction event” that would cause a collapse in social media usage, but the migration away from public social toward private social is very, very real. |
[ The following original charts can be found at Infinite Dial ]
So the trend really applies to a younger crowd of people.
That's MILLIONS of people though.
That's MILLIONS of people though.
Overall social media usage is DOWN.
Facebook usage is down too. 5% of over 2 billion users!
Social media brand usage shows Facebook as the leader - way ahead!
The Infinate Dial Observations
[ Go to the original slideshow for all 66 charts. ]
Personally, it seems people are looking for more privacy for family and friend interactions. Can't blame anyone there. Facebook and all the others track everything you do online to be able to amass statistics on behavior as it pertains to sales and social norms and anomalies. However, if you are a social media marketer, these stats are all important for business growth and advertising venue choices.
The original article by Jay Baer has much more to offer and I recommend you spend the time to digest the valuable information he has offered at ---
One final chart, and possibly the most important one to study.
So for business, today's knowledge seems to point to Facebook and Linkedin as major players. But remember, Linkedin has a different type of audience. As in more upper-class wage earners and professionals. With Facebook, you have the consumers who are ready to buy.
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